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Netflix programming binge pays off with subscriber surge

Netflix’s blitz of original programs attracted a surprisingly high 7.4 million new customers from January to March, reassuring investors who are betting the video-streaming pioneer’s massive spending will fuel growth around the world.

Shares of Netflix jumped more than 7 percent in after-hours trading on Monday to 330.30 US dollars. The stock is the top performer on the S&P 500 this year, gaining more than 60 percent.

“I don’t think this is a one-time thing,” said Chaim Siegel, an analyst at Elazar Advisors. “It’s very similar to the results we saw last quarter. It’s getting better.”

Wall Street expected Netflix to add 6.5 million new subscribers, according to FactSet data. Netflix topped that and also said it would bring in 6.2 million more customers from April through June, 1 million more than analyst predictions.

Netflix says it will spend up to 8 billion US dollars on global TV shows and movies in 2018. As it has expanded to some 190 countries, investors accepted negative free cash flow in exchange for the potential of outsized growth in future years.

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“We have big plans for content growth and you should expect that to continue,” Chief Executive Reed Hastings said on a post-earnings webcast.

The slate included science fiction series “Altered Carbon” and Marvel action drama “Jessica Jones.”

Non-English programming also is gaining traction, Netflix said. “O Mecanismo” is on pace to become one of the service’s most-viewed original series in Brazil, and Spanish-language heist thriller “La Casa de Papel” was the most-watched non-English series ever on Netflix, according to the company.

For the just-ended quarter, revenue grew 40 percent year-over-year to 3.7 billion US dollars, the fastest pace in the company’s history. The average cost of a Netflix membership rose 14 percent during that time, and customer ranks swelled to 125 million.

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“Subscribers are accelerating even at higher pricing,” BTIG analyst Richard Greenfield said. “Content spend is having a direct effect on its subscriber growth.”

The company’s market capitalization stands at 137.2 billion US dollars, more than double a year earlier.

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